Industry Veteran to Lead Custom Research and Programmatic Sampling Teams
SAN FRANCISCO, CA (April 14, 2020) – Embee Mobile, the market leader in mobile measurement, mobile-first panels, and mobile sampling and surveys, has appointed Michael Steinberg to serve as Vice President, Client Development for the company’s Custom Data Division.
In this role, Steinberg will be responsible for growing relationships with both new and existing clients by providing both behavioral and attitudinal data and insights to agencies and brands looking to better understand their mobile life.
“With the seismic shift in consumer behaviors we are experiencing and will likely continue to see due to the Covid19 pandemic, it is more important than ever for brands to stay ahead of these disruptions. Mike is ready to work with clients to provide the data and insights needed for brands to prepare and stay informed ongoing,” said Russell Tillitt, chief executive officer and co-founder of Embee Mobile. “With his deep industry experience on both the supplier and client side, Mike is ready to partner with clients on using the Embee solution set to deliver the critical mobile data needed for our new way of life.”
Steinberg has more than 20 years of experience in research and marketing including senior level roles at 20|20 Research, Research Now and Nielsen Media Research, as well as brand management roles at Procter & Gamble, PepsiCo and Office Depot . He holds an MBA from the University of North Carolina at Chapel Hill and will work from his home office in Chapel Hill.
Based in San Francisco, Embee Mobile is the industry leader in providing global, mobile insight solutions. Embee serves some of the largest Market Research Agencies in the world and Fortune 500 companies that value mobile-first, people-based technologies and expertise. The company’s mobile apps and high performance platform provides services to hundreds of thousands of panelists every single day, in countries all over the world, and generates unique data and insights for its customers. For more information visit www.embeemobile.com or reach out to Michael directly at firstname.lastname@example.org.