For years, I’ve subscribed to services like Netflix, Hulu and other OTT providers. As of this year, I officially cut the cord with my cable provider, opting to take an à la carte approach to satisfying my family’s viewing needs. Needless to say, this is an interesting time for home entertainment; we have so many options and there will be more and more services available to us over time. Which leads me to one of the latest entries in the market: Disney+. I recently ran a poll to satisfy some of my curiosity about the new service. Here’s what I found.
Again, I ran a quick poll using Embee’s ResearchDesk™ solution with the following questions:
Q1: Which video services do you use today?*
Q2: How often do you stream content from any of these services?
Q3: Have you subscribed to Disney+ since launch (11/12/19)?
Q4: If you have Disney+ please rate the service
What I was pleasantly surprised with was that more than 1/3 of the respondents have subscribed to Disney+. I thought it would take more time to penetrate the market.
As for rating the service, and the level of satisfaction the respondents currently have with the Disney+., over 50% of the respondents express that they were very satisfied with the service.
Even more interesting, and something I see as a growing trend, is the overlap of subscription services. The more consumers who cut the cord, or add additional services on top of stripped down, basic packages from cable and satellite providers, we’re going to see more and more overlap of users and the services they subscribe to, and likely pay for on a month-to-month basis.
What does this all say about new entrants? Does it show us that there is no end in sight to these new services? And what impact will that have on consumers? Either way, it is pretty clear that big players like Disney, who have desirable content and the resources to compete with firmly established players in the market, are not going to sit on the sidelines. And if any of them get off to a good start as Disney seemingly has in the US, what happens to the consumer, and does this level of à la carte service consumption really provide the most value for money? We shall see as the streaming wars play out.
And if you’re interested to learn more about these consumer insights, and the behavioral data from the Embee panel, just shoot us a note – firstname.lastname@example.org