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The Coming Cookiepocalypse and the Future of Ad Effectiveness

By | Curated mobile panels, Mobile Insights, News, Uncategorized | No Comments

Last January, Google announced it would stop supporting third-party tracking cookies in its Chrome browser within two years. Once a largely hidden technology, cookies have become increasingly more visible to consumers, in part due to the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), which require…

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