Embee Mobile Insights

Category Archives: Mobile Insights

The Coming Cookiepocalypse and the Future of Ad Effectiveness

By | Curated mobile panels, Mobile Insights, News, Uncategorized | No Comments

Last January, Google announced it would stop supporting third-party tracking cookies in its Chrome browser within two years. Once a largely hidden technology, cookies have become increasingly more visible to consumers, in part due to the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), which require…

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What if everyone all-of-the-sudden does everything differently? How apps tell the story of COVID-19

By | Mobile Behavioral Data, Mobile Insights, News | No Comments

Embee Mobile has captured app usage for tens of thousands of people before and during the pandemic. Hear about the ways people have changed their mobile behavior in response to coronavirus. Russell Tillitt, Embee’s CEO, will be presenting the latest results at The Quirk’s Event on July 15, 2020 at…

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TikTok + Snapchat have pulled the rug under Facebook’s feet

By | Longitudinal Insights, Mobile Behavioral Data, Mobile Insights | No Comments

TikTok + Snapchat together are increasingly having success competing with Facebook for marketing dollars. Surprisingly, the financial markets have yet to notice, but that may soon change. Did we at Embee see this coming? Yes. See Footnote, below, Apps Tell The Story*, which references a few blogposts from the recent…

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Coming Home to Big Changes

By | Mobile Insights | No Comments

Note: This post is a preview of the Forces of Change research that will be presented at IIEX Forward, an online conference on June 16th 2020. Embee Mobile is part of a consortium of companies undertaking a deep look in understanding what the world might look like on “the other…

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Facebook’s TikTok-ing Bomb

By | Curated mobile panels, Industry Solutions, Longitudinal Insights, Mobile Behavioral Data, Mobile Insights, Native App Technologies, people-centric metrics | No Comments

If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…

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