Embee Mobile has captured app usage for tens of thousands of people before and during the pandemic. Hear about the ways people have changed their mobile behavior in response to coronavirus. Russell Tillitt, Embee’s CEO, will be presenting the latest results at The Quirk’s Event on July 15, 2020 at…
As part of the IIEX-forward event looking at the impacts of COVID-19 on the future of society on June 16, 2020, Embee Mobile’s CEO, Russell Tillitt, presented findings from research on mobile behavior through the early stage of the pandemic.
TikTok + Snapchat together are increasingly having success competing with Facebook for marketing dollars. Surprisingly, the financial markets have yet to notice, but that may soon change. Did we at Embee see this coming? Yes. See Footnote, below, Apps Tell The Story*, which references a few blogposts from the recent…
The BLM protests have taken over the media, giving some people hope, and terrifying others. Public reactions to the protests range from hope for the future to disgust at the behavior through to bewilderment of the reasons for the protests. Embee decided to see who thinks what, and why. We…
Note: This post is a preview of the Forces of Change research that will be presented at IIEX Forward, an online conference on June 16th 2020. Embee Mobile is part of a consortium of companies undertaking a deep look in understanding what the world might look like on “the other…
Continuing on from our previous blog Are Americans keeping up with the COVID19 social distancing rules? today, we want to look at who are the big winners in the app space. Who has gained the most users between February and end of April and where users spent most of their time…
If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…
Yesterday, Grubhub’s stock took a beating. Goldman Sachs, downgraded its GRUB stock recommendation, post-facto, from “Buy” to “Neutral”. Goldman said they got it wrong and “significantly underestimated the impact of competitor investments on customer behavior across the space while overestimating both the potential for industry-wide growth and Grubhub’s ability to…
It was April of this year when I first heard of TikTok. It was in Austin. I was attending a market research conference, and a few of us were having breakfast with a client. “Have you heard of this thing called TikTok?” the client asks us. We all gave a…
Thanks to a winning combination of Embee’s ResearchDesk™ platform and Kantar Millward Brown analytics, Twitter was able to demonstrate the unique value of their platform to their Global Content Partners at this year’s CES 2019 in Las Vegas. On Twitter, publishers reach the most engaged viewers and fans, those who…
