It was April of this year when I first heard of TikTok. It was in Austin. I was attending a market research conference, and a few of us were having breakfast with a client. “Have you heard of this thing called TikTok?” the client asks us. We all gave a…
Thanks to a winning combination of Embee’s ResearchDesk™ platform and Kantar Millward Brown analytics, Twitter was able to demonstrate the unique value of their platform to their Global Content Partners at this year’s CES 2019 in Las Vegas. On Twitter, publishers reach the most engaged viewers and fans, those who…
People consume media and interact with brands in hundreds of ways each day. As the research industry tries to uncover path to purchase or brand affiliation, we still struggle with the most basic of questions: How do I find the right people? On which device do I connect with them?…
This is how the marriage of data and technology help businesses succeed: The Right Technology + High Quality, Actionable Data + Trustworthy Market Claims = Happier Customers and Bigger Revenues. Recently, Sprint announced their latest quarterly earnings surpassed all expectations—thanks in large part to big pickups in postpaid subscriptions and significantly…
As brands and marketers seek deeper engagement with their customers, they’re turning to long-term measurement to make truly validated marketing claims—claims only possible through longitudinal insights generated by curated mobile panels. For example, in recent press release Sprint praised the use of large, passively metered mobile panels to gather people-centric data…
As the industry continues its shift to people-based, multi-screen measurement, clients want to know the same thing they’ve always wanted to know: “Did I reach the right people and was my ad effective?” The question is simple; the answer, not so much. The way we see it, there are three big…
Join us–along with RealityMine, Glimpzit, ARF, Gen2Advisors, c_Space, Pinterest, Twitter, HP and a host of other tech co’s–on Tuesday October 20 from 2 – 6 at the Wharton School in SF. We can promise massively useful discussions focusing on how new technologies are disrupting the insights world–DIY tools, gamification, incentification, passive measurement,…
Our clients hear us talk a lot about the importance of taking a mobile-first approach to their media and market strategies. Most of them get it, and many of them have already adopted mobile-first strategies. For clients and others reluctant to jump in on this with us, here are a few…
When we launched our first panel app on Facebook more than six years ago, we knew we were on to something big. We pushed the boundaries of panel recruitment and rewards as far as we could, developing technologies and processes to scale on demand and enable brands to generate near…
