The pandemic has forced a lot of change in a short period of time. At Embee, we are endeavoring to see if we can pitch in. We’re working with UC Berkeley to build an early warning system that can examine the data we collect from our panel using Berkeley’s artificial…
During the IIEX Behavior virtual conference, Alec Maki and Jenn Feltis from Bellomy presented an entirely new approach for constructing and running brand studies. Utilizing single-source attitudinal and behavioral data from the Embee Mobile panel, Bellomy disrupted traditional brand tracking methodologies by exploring new data sources to go beyond what…
Food Delivery Wars – What Instagram Ad Exposures reveal to us The stay at home orders across the US are causing more people to rely on food delivery apps. At Embee, thanks to our large panel, we have a vantage view of not only app usage trends, but also of…
Embee Mobile has captured app usage for tens of thousands of people before and during the pandemic. Hear about the ways people have changed their mobile behavior in response to coronavirus. Russell Tillitt, Embee’s CEO, will be presenting the latest results at The Quirk’s Event on July 15, 2020 at…
As part of the IIEX-forward event looking at the impacts of COVID-19 on the future of society on June 16, 2020, Embee Mobile’s CEO, Russell Tillitt, presented findings from research on mobile behavior through the early stage of the pandemic.
TikTok + Snapchat together are increasingly having success competing with Facebook for marketing dollars. Surprisingly, the financial markets have yet to notice, but that may soon change. Did we at Embee see this coming? Yes. See Footnote, below, Apps Tell The Story*, which references a few blogposts from the recent…
Continuing on from our previous blog Are Americans keeping up with the COVID19 social distancing rules? today, we want to look at who are the big winners in the app space. Who has gained the most users between February and end of April and where users spent most of their time…
Washing hands; not touching your face; staying at home; schools, restaurants and gyms closed: just some of the tumultuous changes unthinkable only a few weeks ago. Almost all Americans are impacted by COVID 19 ‘stay-at-home’ orders, and this is changing people’s behavior. Some changes are temporary, others are set to…
If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…
Yesterday, Grubhub’s stock took a beating. Goldman Sachs, downgraded its GRUB stock recommendation, post-facto, from “Buy” to “Neutral”. Goldman said they got it wrong and “significantly underestimated the impact of competitor investments on customer behavior across the space while overestimating both the potential for industry-wide growth and Grubhub’s ability to…
