Embee Mobile Insights

Category Archives: Curated mobile panels

The Coming Cookiepocalypse and the Future of Ad Effectiveness

By | Curated mobile panels, Mobile Insights, News, Uncategorized | No Comments

Last January, Google announced it would stop supporting third-party tracking cookies in its Chrome browser within two years. Once a largely hidden technology, cookies have become increasingly more visible to consumers, in part due to the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), which require…

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Facebook’s TikTok-ing Bomb

By | Curated mobile panels, Industry Solutions, Longitudinal Insights, Mobile Behavioral Data, Mobile Insights, Native App Technologies, people-centric metrics | No Comments

If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…

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How many completes are required: a beginner guide to estimating the number of completes needed for a statistically significant survey

By | Behaviorally-triggered surveys, Best Practices, Curated mobile panels, ResearchDesk™ | No Comments

Although some surveys are based on “hey, let’s get 1000 completes”, there are sound statistical rules to calculate the number of completes that a study needs. These are called the “Confidence Interval” and the “Margin of Error”. These need to be valid for all the segments you plan to make…

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Introducing Audiences — Detailed targeting through ResearchDesk™

By | Behaviorally-triggered surveys, Curated mobile panels, Industry Solutions, Longitudinal Insights, ResearchDesk™ | No Comments

ResearchDesk™ enhanced its targeting capabilities with Audiences. ResearchDesk™ allows clients to launch surveys to Embee Mobile’s panel of mobile users. Audiences allows clients to target specific groups of panelists, as well as age/gender and behaviour characteristics. Now, clients can: Recontact: send a survey to panelists who completed a previous study…

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Helping Twitter Demonstrate the Value of Content Relationships

By | Behaviorally-triggered surveys, Curated mobile panels, Industry Solutions, Mobile Insights, ResearchDesk™ | No Comments

Thanks to a winning combination of Embee’s ResearchDesk™ platform and Kantar Millward Brown analytics, Twitter was able to demonstrate the unique value of their platform to their Global Content Partners at this year’s CES 2019 in Las Vegas. On Twitter, publishers reach the most engaged viewers and fans, those who…

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Behold the Power of Data…Delivered by the Right Panel Solution

By | Curated mobile panels, Longitudinal Insights, Mobile Insights | No Comments

This is how the marriage of data and technology help businesses succeed: The Right Technology + High Quality, Actionable Data  + Trustworthy Market Claims = Happier Customers and Bigger Revenues. Recently, Sprint announced their latest quarterly earnings surpassed all expectations—thanks in large part to big pickups in postpaid subscriptions and significantly…

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What Really Influences Mobile Usage and Satisfaction?

By | Behaviorally-triggered surveys, Curated mobile panels, Mobile usage and satisfaction | No Comments

While the research industry continues to place emphasis on understanding mobile consumers and demonstrating the ROI of mobile as advertising platform, there are limited studies available as to how consumers are actually using mobile data. A ground-breaking new study from the Boston Consulting Group (BCG) has unearthed some very interesting insights…

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