Embee Mobile Insights

Category Archives: Best Practices

Embee joins ESOMAR

By | Behaviorally-triggered surveys, Best Practices, Industry Solutions, Mobile usage and satisfaction, Mobile-First Strategy, ResearchDesk™ | No Comments

Embee is proud to announce it has joined ESOMAR! ESOMAR is a members-only organization of the world’s top data and market research companies. All ESOMAR members are required to abide by an ethical code of conduct. Accordingly, new potential members must prove that their data collection and research practices are…

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How deep is your love?

By | Best Practices, ResearchDesk™ | No Comments

As you may have noticed, there has been an increased interest lately regarding the impact of social media services on our privacy, on our information, and even on our elections and governments. Amid calls for increased regulation and oversight, there is speculation that social media companies may eventually be required…

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The Golden Rules of Survey Question Design for Mobile

By | Behaviorally-triggered surveys, Best Practices, ResearchDesk™ | No Comments

Writing successful and unambiguous surveys depends on having clear and unambiguous questions. Furthermore, mobile surveys are constrained by space on the screen, and it’s essential to ensure that questions all appear above the fold on all screens. Combining general rules and specific rules for mobiles provides a checklist of Golden Rules…

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How many completes are required: a beginner guide to estimating the number of completes needed for a statistically significant survey

By | Behaviorally-triggered surveys, Best Practices, Curated mobile panels, ResearchDesk™ | No Comments

Although some surveys are based on “hey, let’s get 1000 completes”, there are sound statistical rules to calculate the number of completes that a study needs. These are called the “Confidence Interval” and the “Margin of Error”. These need to be valid for all the segments you plan to make…

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