Writing successful and unambiguous surveys depends on having clear and unambiguous questions. Furthermore, mobile surveys are constrained by space on the screen, and it’s essential to ensure that questions all appear above the fold on all screens. Combining general rules and specific rules for mobiles provides a checklist of Golden Rules…
Although some surveys are based on “hey, let’s get 1000 completes”, there are sound statistical rules to calculate the number of completes that a study needs. These are called the “Confidence Interval” and the “Margin of Error”. These need to be valid for all the segments you plan to make…
ResearchDesk™ enhanced its targeting capabilities with Audiences. ResearchDesk™ allows clients to launch surveys to Embee Mobile’s panel of mobile users. Audiences allows clients to target specific groups of panelists, as well as age/gender and behaviour characteristics. Now, clients can: Recontact: send a survey to panelists who completed a previous study…
Thanks to a winning combination of Embee’s ResearchDesk™ platform and Kantar Millward Brown analytics, Twitter was able to demonstrate the unique value of their platform to their Global Content Partners at this year’s CES 2019 in Las Vegas. On Twitter, publishers reach the most engaged viewers and fans, those who…
While the research industry continues to place emphasis on understanding mobile consumers and demonstrating the ROI of mobile as advertising platform, there are limited studies available as to how consumers are actually using mobile data. A ground-breaking new study from the Boston Consulting Group (BCG) has unearthed some very interesting insights…
