Embee Mobile Insights

Coming Home to Big Changes

By | Mobile Insights | No Comments

Note: This post is a preview of the Forces of Change research that will be presented at IIEX Forward, an online conference on June 16th 2020. Embee Mobile is part of a consortium of companies undertaking a deep look in understanding what the world might look like on “the other…

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Facebook’s TikTok-ing Bomb

By | Curated mobile panels, Industry Solutions, Longitudinal Insights, Mobile Behavioral Data, Mobile Insights, Native App Technologies, people-centric metrics | No Comments

If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…

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The drubbing of Grubhub. Could it have been predicted?

By | Mobile Behavioral Data, Mobile Insights | No Comments

Yesterday, Grubhub’s stock took a beating. Goldman Sachs, downgraded its GRUB stock recommendation, post-facto, from “Buy” to “Neutral”. Goldman said they got it wrong and “significantly underestimated the impact of competitor investments on customer behavior across the space while overestimating both the potential for industry-wide growth and Grubhub’s ability to…

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Embee joins ESOMAR

By | Behaviorally-triggered surveys, Best Practices, Industry Solutions, Mobile usage and satisfaction, Mobile-First Strategy, News, ResearchDesk™ | No Comments

Embee is proud to announce it has joined ESOMAR! ESOMAR is a members-only organization of the world’s top data and market research companies. All ESOMAR members are required to abide by an ethical code of conduct. Accordingly, new potential members must prove that their data collection and research practices are…

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