Embee Mobile Insights

All posts by Embee

How deep is your love?

By | Best Practices, ResearchDesk™ | No Comments

As you may have noticed, there has been an increased interest lately regarding the impact of social media services on our privacy, on our information, and even on our elections and governments. Amid calls for increased regulation and oversight, there is speculation that social media companies may eventually be required…

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The Golden Rules of Survey Question Design for Mobile

By | Behaviorally-triggered surveys, Best Practices, ResearchDesk™ | No Comments

Writing successful and unambiguous surveys depends on having clear and unambiguous questions. Furthermore, mobile surveys are constrained by space on the screen, and it’s essential to ensure that questions all appear above the fold on all screens. Combining general rules and specific rules for mobiles provides a checklist of Golden Rules…

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How many completes are required: a beginner guide to estimating the number of completes needed for a statistically significant survey

By | Behaviorally-triggered surveys, Best Practices, Curated mobile panels, ResearchDesk™ | No Comments

Although some surveys are based on “hey, let’s get 1000 completes”, there are sound statistical rules to calculate the number of completes that a study needs. These are called the “Confidence Interval” and the “Margin of Error”. These need to be valid for all the segments you plan to make…

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Introducing Audiences — Detailed targeting through ResearchDesk™

By | Behaviorally-triggered surveys, Curated mobile panels, Industry Solutions, Longitudinal Insights, ResearchDesk™ | No Comments

ResearchDesk™ enhanced its targeting capabilities with Audiences. ResearchDesk™ allows clients to launch surveys to Embee Mobile’s panel of mobile users. Audiences allows clients to target specific groups of panelists, as well as age/gender and behaviour characteristics. Now, clients can: Recontact: send a survey to panelists who completed a previous study…

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Helping Twitter Demonstrate the Value of Content Relationships

By | Behaviorally-triggered surveys, Curated mobile panels, Industry Solutions, Mobile Insights, ResearchDesk™ | No Comments

Thanks to a winning combination of Embee’s ResearchDesk™ platform and Kantar Millward Brown analytics, Twitter was able to demonstrate the unique value of their platform to their Global Content Partners at this year’s CES 2019 in Las Vegas. On Twitter, publishers reach the most engaged viewers and fans, those who…

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