Embee Mobile Insights

All posts by Kos Vankov

Traditional brand tracking is dead!

By | Behaviorally-triggered surveys, Best Practices, Industry Solutions, Mobile Behavioral Data | No Comments

During the IIEX Behavior virtual conference, Alec Maki and Jenn Feltis from Bellomy presented an entirely new approach for constructing and running brand studies. Utilizing single-source attitudinal and behavioral data from the Embee Mobile panel, Bellomy disrupted traditional brand tracking methodologies by exploring new data sources to go beyond what…

Read More