We're now more than a year into the COVID-19 pandemic and, with the number of vaccinations increasing and the number of COVID cases on the decline, people are eagerly looking forward to getting back to "normal life" as summer approaches. But, what does "normal life" currently look like as we…
The coming “cookiepocolypse” will seriously jeopardize advertising effectiveness measurement because unique identification of individuals will be thwarted by privacy controls that are already, or will be, built into most browsers and operating systems. Even Facebook is sunsetting its A/B testing solutions in response to iOS 14’s restrictions! No-one will be…
Last September we posted a blog titled The Coming Cookiepocolypse and the Future of Ad Effectiveness in which we explored the upcoming elimination of third-party tracking cookies, aka, the “cookiepocolypse” and how it was sending tremors throughout the digital advertising world, particularly with those that rely on tracking cookies and…
During February's cold snap, which was catastrophic for many Texans, mobile behavior indicates that when Texans initially hunkered down they were hoping to order food through GrubHub. As the week progressed, they were most interested in ordering pizza from Pizza Hut, and donuts and coffee from Dunkin' Donuts, and in…
Congratulations Tampa Bay Bucs! Embee Mobile’s panelists watched the Super Bowl and we looked minute-by-minute at how they used their phones during the game. At any given moment last night, around 20% of the panel were on their phone, with more than half in some sort of social or messaging…
Embee Mobile has historical behavioral data on tens of thousands of US phone users that can be used to observe differential behavior between various cohorts. An example of how this can be used is to observe the take up of subscription services where a cellular operator relationship has been instigated….
Since Trump supporters stormed the Capitol on January 6, tech has gregariously been undermining their methods of communicating. Trump and many of his followers were unceremoniously ditched from various platforms like Twitter. Parler has recently become the most well known ‘Free Speech’ app which attracted many Trump supporters. Last week,…
American artist Andy Warhol once said, “In the future, everyone will be world-famous for 15 minutes.” Last month we issued a blog post about Parler and the massive surge – 1 million app downloads in just five days – that it experienced following the 2020 U.S. Presidential election. While the…
Have you heard the news? Some Facebook and Twitter users planned a mass exodus from the platforms to join Parler. Twitter users are going to Twexit off the platform and more than a dozen Facebook events promoting the exodus are planned, with several dozen more scheduled to take place up…
We weren’t sure if Thursday’s Presidential debate would actually happen or not, but we’re very glad it took place because we have some interesting results from a survey that we launched as the debate ended, and was kept open for the 12 hours following and had 2,121 respondents. The poll…
