EmbeePay launches in Thailand's rapidly growing
social networking market

Fully localized Thai service enabling customers to earn points for free mobile service and contents to be marketed by MCN Thailand

San Francisco, CA and Bangkok, Thailand - August 23, 2011 - Mobile Content Networks (MCN), the leading provider of mobile search and advertising solutions in Thailand and Embee Mobile a leading eCommerce provider for mobile service and content, today jointly announced the launch of EmbeePay Thailand.

EmbeePay on Facebook allows customers to earn and redeem Embee Points to pay for prepaid mobile phone services. Embee Points can be used for voice minutes, text and picture messages, and even data to browse the Internet from your mobile phone. Embee Mobile currently supports 300 mobile operators in 90 countries.

According to the Asia Digital Marketing Association, more than 85% of the online population in Thailand uses social network sites, such as Facebook several times a week. On average these users spend over 7 hours a week on social networking sites, which is the highest in the Asia Pacific Region.

The Thai version of EmbeePay works in Thailand with any Facebook users' standard account. After registering their mobile phone number users can easily earn points which can then be used for mobile "top-up". All three major mobile operators in Thailand - AIS, CAT CDMA, DTAC, and TRUE are supported.

The service can be accessed for free at http://bit.ly/embee-thailand. Local advertisers should contact MCN.

About MCN
MCN (Mobile Content Networks) provides mobile search and advertising solutions reaching 200,000,000 mobile users worldwide in partnership with leading mobile network operators, portals, handset makers, and content providers. MCN's solutions include: MobileSearch.net, an ASP-based white label search solution; MessagePlus, an integrated messaging system for permission based mobile marketing; and RichMedia Advertising, services for delivering interactive advertising to smartphone users. MCN's business operations are headquartered in Tokyo.

About Embee Mobile
Embee Mobile, a privately-held company, is a leading eCommerce provider for mobile airtime, and digital content through social media. EmbeePay on Facebook helps people to earn and redeem Embee Points that can be used for voice minutes, text and picture messages, data, mobile content like music, ringtones and games, and gift cards from leading online retailers like Amazon and Groupon. Embee Mobile currently supports 300 mobile operators in 90 countries.

To be updated on the latest developments, Like us on Facebook and follow us on twitter (@embeemobile). For more information, visit www.embeemobile.com. To access Embee Mobile Minute Wallet on Facebook, visit http://bit.ly/embee. To contact us, please email: monetize@embeemobile.com.