Category Archives: Longitudinal Insights

Behold the Power of Data…Delivered by the Right Panel Solution

By | Curated mobile panels, Longitudinal Insights, Mobile Insights | No Comments

This is how the marriage of data and technology help businesses succeed: The Right Technology + High Quality, Actionable Data  + Trustworthy Market Claims = Happier Customers and Bigger Revenues. Recently, Sprint announced their latest quarterly earnings surpassed all expectations—thanks in large part to big pickups in postpaid subscriptions and significantly…

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Longitudinal Insights Matter: Sprint Leverages Panel Metrics to Measure Performance

By | Longitudinal Insights, Mobile Insights, people-centric metrics | No Comments

As brands and marketers seek deeper engagement with their customers, they’re turning to long-term measurement to make truly validated marketing claims—claims only possible through longitudinal insights generated by curated mobile panels. For example, in recent press release Sprint praised the use of large, passively metered mobile panels to gather people-centric data…

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