Category Archives: Behaviorally-triggered surveys

What Really Influences Mobile Usage and Satisfaction?

By | Behaviorally-triggered surveys, Curated mobile panels, Mobile usage and satisfaction | No Comments

While the research industry continues to place emphasis on understanding mobile consumers and demonstrating the ROI of mobile as advertising platform, there are limited studies available as to how consumers are actually using mobile data. A ground-breaking new study from the Boston Consulting Group (BCG) has unearthed some very interesting insights…

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