The recent explosive growth in P2P games and services within the Facebook (FB) ecosystem has spurred FB to launch its own virtual currency program (VCP). FB is hoping that their VCP will help them access the growing hundred million Dollar virtual micropayment market within their very own ecosystem. This opportunity is met by a huge demand from developers and companies who are looking for new means to monetize their virtual goods and services. Given its need, the obvious question is whether or not such a virtual currency will gain mass user adoption and become successful.
(more…)
