Embee Mobile Blog

The first time I received a digital cupcake on my birthday, I was somewhat perplexed. Thanks..but what’s the point, I  thought.  A year later, it’s now a $35m industry on Facebook, and I still don’t have my head wrapped around virtual gifts. Back in Feb, the WSJ ran an interesting article titled Why do People Buy Virtual Goods? Apparently, the reasons behind digital gift-giving are much the same (and as abstract, if I may add) as with real goods.

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