Embee Mobile Insights

Longitudinal Insights Matter: Sprint Leverages Panel Metrics to Measure Performance

By | Longitudinal Insights, Mobile Insights, people-centric metrics | No Comments

As brands and marketers seek deeper engagement with their customers, they’re turning to long-term measurement to make truly validated marketing claims—claims only possible through longitudinal insights generated by curated mobile panels. For example, in recent press release Sprint praised the use of large, passively metered mobile panels to gather people-centric data…

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Disruptive Insights Summit: Oct 20, SF

By | Mobile Insights, Mobile-First Strategy | No Comments

Join us–along with RealityMine, Glimpzit, ARF, Gen2Advisors, c_Space, Pinterest, Twitter, HP and a host of other tech co’s–on Tuesday October 20 from 2 – 6 at the Wharton School in SF. We can promise massively useful discussions focusing on how new technologies are disrupting the insights world–DIY tools, gamification, incentification, passive measurement,…

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Going Mobile-First

By | Mobile Insights | No Comments

Our clients hear us talk a lot about the importance of taking a mobile-first approach to their media and market strategies. Most of them get it, and many of them have already adopted mobile-first strategies. For clients and others reluctant to jump in on this with us, here are a few…

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