All posts by Embee

We’re Hiring!

By | Uncategorized | No Comments

Ready to make an impact with the industry leader in providing global, mobile insight solutions? We’re profitable, we’re growing, and we have an awesome location on Mission, between 3rd and New Montgomery in the heart of San Francisco. We are looking for a PHP+MySQL engineer that wants an opportunity to jump in…

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Behold the Power of Data…Delivered by the Right Panel Solution

By | Curated mobile panels, Longitudinal Insights, Mobile Insights | No Comments

This is how the marriage of data and technology help businesses succeed: The Right Technology + High Quality, Actionable Data  + Trustworthy Market Claims = Happier Customers and Bigger Revenues. Recently, Sprint announced their latest quarterly earnings surpassed all expectations—thanks in large part to big pickups in postpaid subscriptions and significantly…

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What Really Influences Mobile Usage and Satisfaction?

By | Behaviorally-triggered surveys, Curated mobile panels, Mobile usage and satisfaction | No Comments

While the research industry continues to place emphasis on understanding mobile consumers and demonstrating the ROI of mobile as advertising platform, there are limited studies available as to how consumers are actually using mobile data. A ground-breaking new study from the Boston Consulting Group (BCG) has unearthed some very interesting insights…

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Longitudinal Insights Matter: Sprint Leverages Panel Metrics to Measure Performance

By | Longitudinal Insights, Mobile Insights, people-centric metrics | No Comments

As brands and marketers seek deeper engagement with their customers, they’re turning to long-term measurement to make truly validated marketing claims—claims only possible through longitudinal insights generated by curated mobile panels. For example, in recent press release Sprint praised the use of large, passively metered mobile panels to gather people-centric data…

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Disruptive Insights Summit: Oct 20, SF

By | Mobile Insights, Mobile-First Strategy | No Comments

Join us–along with RealityMine, Glimpzit, ARF, Gen2Advisors, c_Space, Pinterest, Twitter, HP and a host of other tech co’s–on Tuesday October 20 from 2 – 6 at the Wharton School in SF. We can promise massively useful discussions focusing on how new technologies are disrupting the insights world–DIY tools, gamification, incentification, passive measurement,…

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Going Mobile-First

By | Mobile Insights | No Comments

Our clients hear us talk a lot about the importance of taking a mobile-first approach to their media and market strategies. Most of them get it, and many of them have already adopted mobile-first strategies. For clients and others reluctant to jump in on this with us, here are a few…

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